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Student-directed project to rebrand Skidmore College by addressing cultural and demographic shifts in higher education. We focused on aligning the college\u2019s new message and brand archetypes with the values of prospective students through creative mock ups of strategic communication channels. We focused on promoting the practicality of Skidmore by highlighting the various ways students can benefit from the college, while also emphasizing what sets Skidmore apart from other institutions.<\/p>\n
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Student-directed project to develop targeted strategies for increasing brand awareness through social media campaigns, informed by actual research. We focused on aligning the bakery’s messaging with its brand positioning by emphasizing high-quality ingredients, incredible taste, and unique flavors to challenge stereotypes surrounding vegan desserts.<\/p>\n
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PortfolioBranding and Marketing Communications Student-directed project to rebrand Skidmore College by addressing cultural and demographic shifts in higher education. We focused on aligning the college\u2019s new message and brand archetypes with the values of prospective students through creative mock ups of strategic communication channels. We focused on promoting the practicality of Skidmore by highlighting the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-201","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/skbrown.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/pages\/201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skbrown.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/skbrown.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/skbrown.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skbrown.domains.skidmore.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=201"}],"version-history":[{"count":15,"href":"https:\/\/skbrown.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/pages\/201\/revisions"}],"predecessor-version":[{"id":251,"href":"https:\/\/skbrown.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/pages\/201\/revisions\/251"}],"wp:attachment":[{"href":"https:\/\/skbrown.domains.skidmore.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}